Paying for contacts you never email
Contact-based pricing punishes you for having a long customer history. Brevo charges on sends instead.
Brevo
Brevo set up for email and SMS in one place
Brevo does what Mailchimp does, adds SMS, and charges by emails sent rather than contacts held — which matters once your customer list gets long.
Included from the Growth plan
Melbourne-based, on the ground across the south-east and northern suburbs, with support in Canberra and remote setup Australia-wide.
What customers actually search for
- brevo setup australia
- sendinblue for small business
- email and sms marketing for tradies
- mailchimp alternative australia
- sms reminders for trade business
Brevo, formerly Sendinblue, is the sensible choice when your list has grown past the point where Mailchimp is cheap, or when you want text messages and email coming from the same system. For a trade business that sends a lot of reminders and not many newsletters, the pricing model usually works out better.
The problem
What usually goes wrong
Email and SMS in separate tools
Two systems, two lists, two sets of unsubscribes, and no idea which one the customer actually reads.
SMS sent from a random number
A text from an unrecognised mobile gets ignored. A sender ID with your business name does not.
No automation
Sending every reminder by hand means they stop getting sent by about week three.
What you get
What brevo setup for tradies includes
Account and sender setup
Brevo account, sending domain authenticated, and an SMS sender ID registered in your business name.
Email and SMS together
One contact list serving both channels, with unsubscribes respected across the two.
Connected to your CRM
Customers sync from Trimsy so you are not maintaining the same list in two places.
A branded email template
Your colours, your logo, tested on a phone screen.
One automation that runs itself
Typically a post-job follow-up or a service reminder, so something useful keeps happening without you.
Compliance handled
Consent capture, unsubscribe on both channels, and sender identification as the Spam Act requires.
How it works
Four steps, and you are live
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01
Pick the channels
Email only, or email and SMS. We will tell you which is worth it for your trade.
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02
Set up and authenticate
Account, domain records, sender ID registration — the SMS sender ID takes a few days to approve.
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03
Template and automation
Branded template and one automation built around a job you actually repeat.
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04
Test and hand over
We send test messages to your own phone and inbox before anything reaches a customer.
Where we work
Melbourne-based. Australia-wide.
We are based in Melbourne and work on the ground across the city's south-eastern and northern suburbs. We support businesses in Canberra, and we set up trade businesses remotely right across Australia — same build, same price, same week.
FAQ
Brevo Setup for Tradies — common questions
It depends on shape, not size. Brevo charges on emails sent; Mailchimp charges on contacts stored. If you have two thousand past customers and email them three times a year, Brevo is usually cheaper by a wide margin.
Yes. SMS is bought as credits from Brevo and billed by them. Australian messages are a few cents each. We will estimate it for your volume before you commit to anything.
The name that appears instead of a phone number when your text arrives. Registering yours means the message shows your business name, which dramatically changes whether it gets read.
No, and you generally will not want both. Trimsy sends booking and appointment reminders as part of running a job. Brevo sends marketing to your whole list. Different purposes, and we will help you avoid paying twice.
Yes, it rebranded to Brevo in 2023. Same product, same company, and older guides you find online will still use the old name.
Works well with
Ready to get set up?
Brevo Setup for Tradies is included from the Growth plan. Tell us about your business and we will come back within one business day.
- No lock-in contract
- Live in about a week
- You own everything