No tracking at all
The most common setup. You have no idea whether the site is working.
Analytics
Know which jobs came from where
Guessing where your work comes from is how marketing budgets get wasted. We set up tracking that counts the things that matter — calls, form submissions and bookings — not vanity numbers.
Included from the Starter plan
Melbourne-based, on the ground across the south-east and northern suburbs, with support in Canberra and remote setup Australia-wide.
What customers actually search for
- Google Analytics setup small business
- track phone calls from website
- conversion tracking for tradies
- Google Search Console setup
Page views are close to useless on a tradie site. What you need to know is how many people tapped the call button, submitted a quote form or booked a slot — and which page sent them.
The problem
Flying blind
Counting the wrong thing
Sessions and bounce rate tell you nothing about whether the phone rang.
Untracked calls
On a tradie site the call button is the main conversion, and it is usually not measured.
Unreadable reports
A dashboard nobody opens because it takes an analyst to interpret.
What you get
What google analytics & conversion tracking includes
GA4 property setup
Configured correctly from the start, with Australian data settings and sensible retention.
Search Console
Connected and verified so you can see the actual search terms bringing people in.
Call tracking
Every tap of a click-to-call link recorded as a conversion event.
Form and booking events
Quote requests and bookings tracked so you can attribute real enquiries.
Traffic source attribution
Google, Maps, Facebook or a sign on the ute — see what is actually producing work.
Plain-English reporting
On Professional plans, a quarterly summary that says what happened and what to do about it.
How it works
Four steps, and you are live
-
01
Install
GA4 and Search Console added during the build, with consent handling in place.
-
02
Define conversions
Calls, forms and bookings configured as the events that count.
-
03
Verify
We trigger each conversion ourselves and confirm it lands correctly.
-
04
Explain it
A short walkthrough of the three numbers worth checking, and how to read them.
Where we work
Melbourne-based. Australia-wide.
We are based in Melbourne and work on the ground across the city's south-eastern and northern suburbs. We support businesses in Canberra, and we set up trade businesses remotely right across Australia — same build, same price, same week.
FAQ
Google Analytics & Conversion Tracking — common questions
Yes. Every tap on a click-to-call link is tracked as a conversion, so you can see which pages drive calls.
Australian privacy law is less prescriptive than the EU's, but disclosure in your privacy policy is expected and a banner is increasingly standard. We can add one — and our default configuration is privacy-conservative.
That is the intent. We set up a simple view with the handful of numbers that matter and explain what each one means for your business.
Yes. If you run ads we can add the relevant tracking so you can see cost per enquiry rather than guessing.
Yes. Google Analytics setup is included from the Starter plan.
Works well with
Ready to get set up?
Google Analytics & Conversion Tracking is included from the Starter plan. Tell us about your business and we will come back within one business day.
- No lock-in contract
- Live in about a week
- You own everything